- September 11, 2019
Bathurst Regional Council has appointed 360 Sport and Entertainment to assist in driving participation, cycling community engagement and new revenue opportunities for the Bathurst Cycling Classic. This incredible mass participation event features the Bathurst 2 Bathurst, a UCI Sanctioned Gran Fondo with 100km and 50km courses on fully closed roads. A Hill Climb and Criterium series rounds out the on-road action with the Event Village in the Bathurst CBD the social heart of the event. 360 Sport and Entertainment is providing strategic marketing and consulting services to Bathurst Regional Council to provide stronger touch points with the cycling industry, greater immersion and connections with the cycling “tribes” in the event participation catchment, digital strategy and enhancement and amplification of event content, working in close collaboration with Bathurst Cycling Classic Ambassador, and Australian cycling legend, Mark Renshaw.