With more than 60,000 athletes participating in Challenge Family events each year, the brand has high levels of affinity with participants and a high value for embedded industry brands wishing to leverage that affinity through licensed products.
360se manages the worldwide brand-licensing program for Challenge Family including official licensed products and retail merchandising. The primary objective of the licensing program is to align premium products that share the same ethics, quality and innovation values as Challenge Family to provide athletes with world class products and merchandise that celebrates their status and personal branding as a Challenge Family finisher.
Through an extensive process of financial analysis, quality control, identification of distribution channels, financials and the development of go-to-market strategies, 360se manages the end-to-end licensing program for Challenge Family and partner brands.
The launch of new retail merchandising partnerships in Europe and Asia-Pacific, engaging 40+ races and two principle merchandisers, sees Official Challenge Family merchandise sold via retail boutiques at events across Europe and Asia as well as on-line via the official Challenge Family merchandise stores.