- September 10, 2019
360 Sport & Entertainment has appointed by HyGenie Australia to lead the sports strategy and sports marketing implementation for the business, including an NRL market strategy for a premium range of oral care appliances, including revolutionary sports mouthguard cleaning and storage devices. Backed by the Federal and State Governments, HyGenie Australia charged 360 Sport & Entertainment with the challenge of making oral care cool among an audience of active contact sports players aged 11-18. With Peak Health and Peak Performance as the pillars of the consumer proposition, 360se developed an NRL market strategy comprising collaboration at the governing body, NRL club and grassroots levels with association at the NRL and club level providing influence and leverage among the active youth playing group, and their parents, who are the ultimate product purchasers.
360 Sport and Entertainment successfully negotiated a license agreement with the NRL which now sees the HyGenie Sport range of products as Official Products of the NRL with HyGenie Sport, HyGenie QuickClean and the CAGE, all carrying official NRL product marks across HyGenie Sports retail channels for the 2020 and 2021 NRL seasons.