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- January 04, 2019
360se has been appointed by Athletics Australia to drive the brand, marketing and commercial initiatives of NAB RunWest, Australia’s largest ever inaugural fun run, which takes place in Western Sydney on Sunday March 31, 2019.
Comprising a 12km Fun Run and a 4km Family Fun Run, the course includes iconic destinations in Western Sydney such as Sydney Motorsport Park, the new Sydney Zoo, Western Sydney Parklands, Blacktown International Sports Park and the amazing finish line festival at West HQ.
360se developed the RunWest name and brand mark, project managed the development of the RunWest website, and brokered major media partnerships with the Seven Network and WSFM. The Seven Network partnership includes a live broadcast of the event.
360se has been integral to the development and securing of significant Government and corporate partnerships with the NSW Office of Sport, Blacktown City Council, a three-year naming rights partnership with NAB and category partnerships with the University of Sydney and Project Clothing.
360se has been integral to the creation of the RunWest marketing strategy, production of compelling RunWest Running Hero content and facilitated community and charity partnerships with the likes of GWS Giants, NSW Rugby League, Sydney Thunder, Western Sydney Wanderers, Ronald McDonald House Greater Western Sydney and more.
360se is overseeing the look and feel program for the event and developed an incredible finisher medal concept highlighting the communities and attractions of Western Sydney across a five-medal portfolio.