- February 06, 2018
The Stawell Gift is Australia’s most iconic athletics event, held each Easter in the regional Victorian town of Stawell. More than 10,000 spectators attend the Gift each year to watch Australia’s finest professional and amateur foot racers compete on the hallowed grass tracks of Central Park.
The Stawell Gift Carnival is headlined by the famous 120m Stawell Gift Handicap race. It is the richest foot race in Australia with winners of the Men’s and Women’s Gift each running away with a $40,000 first prize cheque. The live national broadcast on Easter Monday has become part of Australian sporting tradition. In 2018 Seven Network will broadcast the 3-hour program live across the country.
360 Sport and Entertainment has been entrusted by the Stawell Athletic Club, owners of the Stawell Gift, to deliver the event production, marketing and media, social and website management for the Stawell Gift from 2018 – 2020, including overseeing production of the 3-hour live television broadcast for Channel Seven.
360se is working alongside key event partners including the Victorian Government, Cadbury, Australia Post, Fairfax Media, the Seven Network and more to manage existing partner relationships and develop new revenue streams for the Stawell Gift across sponsorship, merchandising and licensing channels.
More information about the Stawell Gift is available at www.stawellgift.com