- August 12, 2022
The Powercor Stawell Gift is Australia’s most iconic athletics event, held each Easter in the regional Victorian town of Stawell. More than 10,000 spectators attend the Gift each year to watch Australia’s finest professional and amateur foot racers compete on the hallowed grass tracks of Central Park.
The Stawell Gift Carnival is headlined by the famous 120m Stawell Gift Handicap race. It is the richest foot race in Australia with winners of the Men’s and Women’s Gift each running away with a $40,000 first prize cheque. The live national broadcast on Easter Monday has become part of Australian sporting tradition winning it’s time slot nationally and in each Australian capital city and delivering millions of dollars in advertising value to partners.
360 Sport and Entertainment has been entrusted by Stawell Gift Event Management and Stawell Athletic Club to deliver the event production, broadcast production, partner management, marketing and media, social and website management for the Powercor Stawell Gift,
360se is working alongside key event partners including the Victorian Government, Powercor, AIA Vitality, Cadbury, 7Sport and more to manage existing partner relationships and develop new revenue streams for the Powercor Stawell Gift across sponsorship, merchandising and licensing channels.
More information about the Powercor Stawell Gift is available at www.stawellgift.com